Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• What Is In Your Enterprise SEO Toolkit?

  Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, and different skills, and a whole different level of diplomatic kung-fu. I lack diplomatic-fu. And skills are always open to debate. But the tools are forever. This is a very incomplete [...]

• 7 Tips For Crafting Local Business Updates In Facebook

  Do you spit out status updates on Facebook for your local business without much thought? Carefully engineering your status updates can result in more effective targeting, better engagement with your audience, and improved EdgeRank to help more of your followers actually see your status updates. These tips should be considered to be “spice”, rather than [...]

• 5 Areas Where adCenter Beats AdWords

  To be honest, there isn’t much about adCenter that I like. Their UI is more ‘cool’ than functional. Their editor tool isn’t worth the space on my desktop, and their keyword research tools sometimes seem to be from the Stone Age. If I never had to login to adCenter again, it might be too soon. [...]

• 16 Differences Between Google Mobile & Desktop Search Results In 2012

  Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, [...]

• 7 Is The New 10? Google Showing Fewer Results & More From Same Domain

  It looks as if Google is testing a move away from showing the traditional 10 listings to only displaying seven, and it also appears that it’s even easier than ever for one site to dominates all those results. 7 Blue Links We started getting reports last week about the 7-results change last week. Here’s an [...]

• 10 Reasons You Need to Attend SMX East – Early Bird Rates Expire Next Week

  Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Marketing Expo – SMX East is where professional internet marketers like you go for the latest tactics for increasing traffic, conversions and sales. Here are 10 reasons you should join us October 2-4 in New York City: 10) Dive deep. Choose [...]

• Google Trounces Other Local Search Providers In UK — Study

  Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Judge: “Google Failed To Comply” With Order To Disclose Paid Authors, Bloggers
• Quora Reaches Out To The Web With Embeddable Content Widget
• Yahoo’s Mayer Nabs Another Googler For “Chief Of Staff,” Will More Come Over?
• 5 Lessons From #London2012
• Google (As Motorola) Sues Apple Over Patents, Seeks US Import Ban On iPhones, Macs

Search News From Around The Web:

Applications & Portal Features

• Google Adds Arabizi/Arabic Translation To Its Input Tools Language Support, TechCrunch

Business Issues

• A rare look inside Facebook’s Oregon data center [photos, video], gigaom.com
• Yahoo Sales Exec Wayne Powers Heads to Advance’s Parade, AllThingsD

Link Building

• How to Analyse Traffic from Link Building Work, Michael Cropper
• New: Track Flow and Link Metrics Over Time, Majestic SEO Blog

Local, Maps & Mobile

• iPhone 5 and iPad Mini Searches on the Rise, Hitwise Blog

Paid Search & Contextual

• Retargeting Won’t Fix Bad Marketing & 14 Other Truisms #PPC Pros Should Tell Their Clients, AIM Clear Blog

Searching

• Breakfast with Google’s Search Team, YouTube

SEM Industry

• Google Really Does Hate SEO (And This Shouldn’t Matter to You), zensearchmarketing.com
• Consultant to Agency – What I Learned From the Jump, SEO Book

SEO & SEM

• 12 Questions to Ask Before Hiring an SEO Agency, Single Grain
• 9 Common Issues with Data That Make Ad Testing Worthless, PPC Hero
• Are you ready for the next Penguin assault?, Search News Central
• Cross-Channel SEM To Meet Consumer Needs, Online Marketing Blog
• Google Confirm Penguin Is About Links?, Search Engine Roundtable
• How effective can Google be at enforcing copyright?, State of Search
• How to find a Google-savvy SEO copywriter, SEO Copywriting
• Improper URLs: It’s Much More than Just a Page Name!, Search Engine Watch
• So You Weren’t An Early Adopter: How to Kick Start Social with Google+, Inside AdWords
• Why Google Seems to Throttle Search Referral Traffic, SEO Theory

Social Media

• Facebook makes more tweaks to search: tests ‘top hit’ and increases size of results, Inside Facebook

Related Topics: SearchCap

About The Author: Matt McGee is Search Engine Land’s Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee

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